but what about the chunky black girl?

Here's an article on sixty-one-year-old Abercrombie + Fitch CEO Mike Jeffries. First, a quote:

. . . we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

Now, a picture:





As I stated in the letter I wrote in response to this article, Jeffries is one jacked motherfucker. He looks like a cross between Rocky Dennis and Sloth Fratelli. He reminds me of that fat girl in high school who is obsessed with pointing out other fat people and how revolting they are. That kind of contempt is compensating for the tragically obvious reality that Jeffries himself is a sweaty monstrosity. Also, he reminds me of Steve Rubell, that little balding ratfink cunt who ran Studio 54 and actually had the gall to discriminate on looks. But Rubell and Jeffries have something better than looks: money.

His exclusionary demographic-speak doesn't really bother me. It's just good ol' fashioned capitalism. What really gets me about this, is the fact that anyone would consider A+F cool. It's probably the most retarded brand I can think of. No one cool wears that bullshit; are you fucking kidding me? The only people I've seen wear it are thirtysomethings who are trying really, really hard (and failing). A+F is the journalist's idea of what's cool, i.e., someone who thinks they know what's going on, but really doesn't. Privileged white boys are not cool—they're douchebags who think getting drunk as soon as they're twenty-one (how edgy) makes them "really crazy." Then, in their late twenties, that college education daddy bought them starts to sink in and they begin subscribing to podcasts and Wired. This is cool? Jeffries is trying to market to cool people and he's failing miserably. A+F clothes are horrid. They're as bland as the demographic. Cool people have style and taste, which is why no one cool wears A+F.